Social Scams and Why They Work
Over the last week, as New Zealanders begin to change their jandals (flip-flops / thongs) for shoes, I’ve noted a significant increase in the number of “warnings” being posted in my social network feeds. This is not uncommon and it’s not unique only to my network of contacts as these articles point out. Now, for […]
Commentary on Corporate Approaches to Social Media
Honestly, this is brilliant – while the clip itself has been mashed up to cover everything from Hitlers replacement motorbike to his choice in gaming consoles, this subtitling by Laurel Papworth (original article) has a bunch of agencies across the ditch resorting to ad-hominems – a classic sign of “oh-bollocks-what-do-we-do-now”. Disclosure: I have met and […]
Power of People – Why your brand needs to understand buyers
A great presentation by Joakim Vars Nilsen on the power of people (why empowering people is key in marketing). There are more than a few companies who could benefit from watching this deck – and it doesn’t (really) matter what size your business is, the principals remain true, it’s just the speed of uptake which will be the variable.