Commentary on Corporate Approaches to Social Media
Honestly, this is brilliant – while the clip itself has been mashed up to cover everything from Hitlers replacement motorbike to his choice in gaming consoles, this subtitling by Laurel Papworth (original article) has a bunch of agencies across the ditch resorting to ad-hominems – a classic sign of “oh-bollocks-what-do-we-do-now”. Disclosure: I have met and […]
Power of People – Why your brand needs to understand buyers
A great presentation by Joakim Vars Nilsen on the power of people (why empowering people is key in marketing). There are more than a few companies who could benefit from watching this deck – and it doesn’t (really) matter what size your business is, the principals remain true, it’s just the speed of uptake which will be the variable.