Google just started trials of search editing, allowing the user community to vote up/down links returned by the search giant. This not only supports rumors of their impending purchase of Digg, but may well be game-changing for SEO firms who will need to not only understand the mechanics of the search algorithm and ranking systems Google currently uses, but will also need to engage with the community to ensure their clients sites remain ‘above the fold’ in the search results and don’t get buried behind the ‘page three firewall’.
Hat tip to Caroline McCarthy – her article here.