Social Scams and Why They Work

Over the last week, as New Zealanders begin to change their jandals (flip-flops / thongs) for shoes, I’ve noted a significant increase in the number of “warnings” being posted in my social network feeds. This is not uncommon and it’s not unique only to my network of contacts as these articles point out.

Scam ImageNow, for the most part, folks in my social stream tend to only get caught on an infrequent basis by these messages. I do my best to flick a link back if it’s an obvious hoax, as do others who we share as common contacts. I have been caught myself and have more than once shared something which, if I’d relied on more than wishful thinking, would/should have been filtered out.

So – why do these attacks work, why do the hoaxes perpetuate, and what can we do as a community to reduce our chances of passing on misinformation to our networks?

The simple answer is diligence. Continue reading “Social Scams and Why They Work”

Commentary on Corporate Approaches to Social Media

Honestly, this is brilliant – while the clip itself has been mashed up to cover everything from Hitlers replacement motorbike to his choice in gaming consoles, this subtitling by Laurel Papworth (original article) has a bunch of agencies across the ditch resorting to ad-hominems – a classic sign of “oh-bollocks-what-do-we-do-now”.

Disclosure: I have met and spent time with Laurel during a workshop a few years back and was well impressed then, as I have continued to be as I’ve followed her commentary on all things social media. For those interested, I’d recommend following her posts, and subscribing to her podcasts.

Power of People – Why your brand needs to understand buyers

A great presentation by Joakim Vars Nilsen on the power of people (why empowering people is key in marketing). There are more than a few companies who could benefit from watching this deck – and it doesn’t (really) matter what size your business is, the principals remain true, it’s just the speed of uptake which will be the variable.

Here’s a great presentation by Joakim Vars Nilsen on the Power of People (why empowering people is key in marketing).

There are more than a few companies who could benefit from watching this deck – and it doesn’t (really) matter what size your business is, the principals remain true, it’s just the speed of uptake which will be the variable.

Discuss.