Social Scams and Why They Work

Over the last week, as New Zealanders begin to change their jandals (flip-flops / thongs) for shoes, I’ve noted a significant increase in the number of “warnings” being posted in my social network feeds. This is not uncommon and it’s not unique only to my network of contacts as these articles point out.

Scam ImageNow, for the most part, folks in my social stream tend to only get caught on an infrequent basis by these messages. I do my best to flick a link back if it’s an obvious hoax, as do others who we share as common contacts. I have been caught myself and have more than once shared something which, if I’d relied on more than wishful thinking, would/should have been filtered out.

So – why do these attacks work, why do the hoaxes perpetuate, and what can we do as a community to reduce our chances of passing on misinformation to our networks?

The simple answer is diligence. Continue reading “Social Scams and Why They Work”